In 2022 the Xfinity brand expression was anchored by a radiant palette of colors. This allowed our out-of-home team to create authentic moments for a variety of teams and their fanbases across all our divisions. Our bold color both stays true to the core of the brand while paying homage to the home team.
When considering the right symbols of the club there were many factors contributing to our choices. The rights to a players’ likeness, the tone and content of the message and the ad space itself. This lead us to our two most successful approaches by pairing fun and conversational language with the mascots of each club, or by pairing heroic collages of standout players with a rally cry style message.
Combining these elements of our brand with icons of the club gave us the chance to tailor our communication to a more local audience, leaving customers and fans more connected.