Each year the biggest moment in sports entertainment is presented with a unique look and feel representing that specific NFL season and the city hosting the event. The vibrant city of Atlanta and the architectural marvel of Mercedes-Benz stadium served as the foundation of the Super Bowl LIII style guide.
Over a year prior to the big game the Internal NFL Creative Team begins work researching, drafting, iterating and refining a series of graphic assets, patterns, photography and guidelines to embody the look and feel of Super Bowl. The drive, creativity and cultural impact the city of Atlanta has had on our nation inspired our team to create a tool kit of parts representative of that energy and enthusiasm.
With that milestone surpassed, the league works close with a variety of partners to extend the style guide elements to a decor program, completely enveloping Atlanta in custom artwork. From the airport to the seating in stadium, every touchpoint our fans encounter is considered. The landscape of Super Bowl City, the beauty of the stadium, combined with social, digital, broadcast and beyond, the Super Bowl LIII campaign reached millions. Shining light on the efforts of the season’s best teams and illuminating the south for the world to see.