The NHL All-Star Game is a celebration of both the most talented players in the league, and all things hockey. After the game, players who have earned their space on the ice that night are invited to an after party celebrating their accomplishment.
But, when in Vegas, an after party is no regular affair. To set the tone for the over-the-top evening, we developed a psychedelic inspired entrance to welcome these All-Stars. We had the chance to illustrate a custom mural, highlighting elements of the game, icons of Las Vegas, and abstracted graphic elements modified from the event logo to create a show stopping entrance. The mural then integrated 3-dimensional signage and lighting elements to complete the transformation of the space.
PARTNER: Scott Faries