Leading into the 2020 Season the Atlanta Falcons updated their uniform design. To compliment the new uniforms our team worked to update their brand assets with a large emphasis on typography and logo lockups. We created a more balanced character set and series of lockups for the club to use on their uniforms as well as fan facing messaging. These tools are used widely, in highly visible spaces like the helmet and endzones of Mercedes-Benz Stadium, with the most prominent location being a proud ATL in the center of each players chest.