During the 2024 Olympic and Paralympic Games, Xfinity is leveraging the global audience and excitement surrounding the spectacle to highlight its product superiority. Xfinity will showcase cutting-edge technology, superior connectivity, and a commitment to enhancing the viewing experience for fans around the world.
Through a carefully crafted mix of high visibility out-of-home ad placements my team was able to communicate the superiority of Xfinity products while sharing the moment with the star power of our Team USA athletes. We shipped a series of digital static, animated and large-format print bulletins to capture our audience in a big way while maintaining consistency with a range of advertising channels like social, display and traditional print.
Writing was both broad in appeal and tailored for local markets, allowing the nature of the ad space to inform the messaging. Whether at home, or abroad, we made sure to let the world know that Xfinity brings you the fastest connection to Paris.