During the 2024 Olympic and Paralympic Games, Xfinity is leveraging the global audience and excitement surrounding the spectacle to highlight its product superiority. Xfinity will showcase cutting-edge technology, superior connectivity, and a commitment to enhancing the viewing experience for fans around the world.

Through a carefully crafted mix of high visibility out-of-home ad placements my team was able to communicate the superiority of Xfinity products while sharing the moment with the star power of our Team USA athletes. We shipped a series of digital static, animated and large-format print bulletins to capture our audience in a big way while maintaining consistency with a range of advertising channels like social, display and traditional print.

Writing was both broad in appeal and tailored for local markets, allowing the nature of the ad space to inform the messaging. Whether at home, or abroad, we made sure to let the world know that Xfinity brings you the fastest connection to Paris.

In the home of movie magic, the best in the game take on their biggest appearance yet. The stars of the league will take center stage, and shine under the brightest lights in the industry.

Who will play the leading part? Which club will put on an award-winning performance? Only one can step beyond the boundaries of the silver screen, and into the legendary role of Super Bowl Champions.

Inspired by the cinematic greatness of Los Angeles, the creative direction of Super Bowl LVI is rooted in the creation of film and the action of our game. The future isn’t scripted, but with a touch of movie magic, Super Bowl LVI will be the show of a lifetime.

In 2023 Xfinity evolved the visual expression of their brand, creating the need to refresh all touchpoints and communication with their audience. The brand streamlined its previously diverse color palette down to a range of purples and amplified the definitive shapes of their brand mark to support their new visual identity. 


As the Associate Design Director overseeing the out-of-home line of business, myself and team were tasked with bringing that brand to life nationwide with an emphasis on consistency, simplicity, and impactful messaging for our customers. The brand needed to come to as vibrantly in outdoor, public spaces, as it does in broadcast and online.

Throughout the year, finding new ways to rethink and apply this shape language was the key to maintaining consistency while supporting a variety of messaging. Collaborating with internal and external teams we found ways to support unique initiatives while staying true to the current spirit of the brand.

It’s been a long off-season.

Day after day, Zoom after Zoom, we press on through a year unlike any other. But now, there’s a hint of optimism in the air. The grass looks greener, the air feels warmer, and there’s an enthusiasm building within that can hardly be contained. That’s because football is coming back, and with it comes our traditions, our rivalries, our comebacks and our pride. Don’t hold back any longer. Fill the stands, show your pride and let the whole world hear you.

Kickoff is here, it’s bigger than ever, and it’s time to celebrate together again.

In 2022 the Xfinity brand expression was anchored by a radiant palette of colors. This allowed our out-of-home team to create authentic moments for a variety of teams and their fanbases across all our divisions. Our bold color both stays true to the core of the brand while paying homage to the home team.

When considering the right symbols of the club there were many factors contributing to our choices. The rights to a players’ likeness, the tone and content of the message and the ad space itself. This lead us to our two most successful approaches by pairing fun and conversational language with the mascots of each club, or by pairing heroic collages of standout players with a rally cry style message.

Combining these elements of our brand with icons of the club gave us the chance to tailor our communication to a more local audience, leaving customers and fans more connected.

Each year the biggest moment in sports entertainment is presented with a unique look and feel representing that specific NFL season and the city hosting the event. The vibrant city of Atlanta and the architectural marvel of Mercedes-Benz stadium served as the foundation of the Super Bowl LIII style guide.

Over a year prior to the big game the Internal NFL Creative Team begins work researching, drafting, iterating and refining a series of graphic assets, patterns, photography and guidelines to embody the look and feel of Super Bowl. The drive, creativity and cultural impact the city of Atlanta has had on our nation inspired our team to create a tool kit of parts representative of that energy and enthusiasm.

With that milestone surpassed, the league works close with a variety of partners to extend the style guide elements to a decor program, completely enveloping Atlanta in custom artwork. From the airport to the seating in stadium, every touchpoint our fans encounter is considered. The landscape of Super Bowl City, the beauty of the stadium, combined with social, digital, broadcast and beyond, the Super Bowl LIII campaign reached millions. Shining light on the efforts of the season’s best teams and illuminating the south for the world to see.

Leading into the 2020 Season the Atlanta Falcons updated their uniform design. To compliment the new uniforms our team worked to update their brand assets with a large emphasis on typography and logo lockups. We created a more balanced character set and series of lockups for the club to use on their uniforms as well as fan facing messaging. These tools are used widely, in highly visible spaces like the helmet and endzones of Mercedes-Benz Stadium, with the most prominent location being a proud ATL in the center of each players chest.

Bespoke typeface crafted for the 2020 NFL Draft. This typeface was drawn with a bold, athletic quality but is rendered in a way that evokes the feelings of Vegas magic and illusion.

The Super Bowl LIII Theme Art is a collage of bold photographic and illustrated elements representing the thrill of Super Bowl returning to Atlanta. Inspired by the creative energy running through the city of Atlanta and the shifting planes of the beautiful Mercedes-Benz Stadium, the theme art was utilized and repurposed across the official Super Bowl tickets, program and featured in key locations throughout Super Bowl city. 

Tasked to bring a bit of the Downeast woods to the beaches of Miami, we developed a series of patterns, color palette, materials and curated photography that channeled the forests of New England during SCOPE International Art Show. The crisp, fresh, water sources of Maine were on display at the southern shore while guests experienced the new product, and shared their own origin story which was captured through a live drawing by a resident artist on a 1 of 1 custom journal.

From the immersive forest walk-through at the entrance, to the custom bar and backdrops, each element in the experience guided by 100% Natural Spring Water, with a refreshing taste perfected by Nature.

The NHL All-Star Game is a celebration of both the most talented players in the league, and all things hockey. After the game, players who have earned their space on the ice that night are invited to an after party celebrating their accomplishment.

But, when in Vegas, an after party is no regular affair. To set the tone for the over-the-top evening, we developed a psychedelic inspired entrance to welcome these All-Stars. We had the chance to illustrate a custom mural, highlighting elements of the game, icons of Las Vegas, and abstracted graphic elements modified from the event logo to create a show stopping entrance. The mural then integrated 3-dimensional signage and lighting elements to complete the transformation of the space.

PARTNER: Scott Faries

Select pieces of printed materials and NFL VIP Hospitality environmental decor from the 2019 NFL London Games. Four games were played at both Tottenham Hotspur Stadium as well as Wembley Stadium.

In-store promotional graphics supporting the launch of Reebok's ATV 19 running shoe.

This in-store touch screen interface is a tool to help Hugo Boss recommend suits and looks to their customers which are catered to their taste and body type. After answering a series of quick, simple questions, Boss generates an email for the customer identifying the ideal suit for their body as well as additional accessories and apparel to complete the look.

A collection of promotional materials and advertisements created for the New York Yankees 2015-2016 season.

E-Commerce site layout encouraging users to layer their fragrances together and purchase in pairs.

In preparation for a trade show my team and I developed creative to showcase an innovative retail display. Using mirrors as monitors we created animation loops that would draw users in, as well as an animation sequence that is triggered when the consumer engages with a specific product.

American Express campaign encouraging customers to explore their city by visiting merchants and retailers participating in the AMEX rewards program.